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Tractor Supply debuts new dog food line

The product 'blends crunchy kibble with protein-packed shreds.'
1/6/2025

Tractor Supply Company has launched a new offering from its 4health line of premium pet food. 4health Shreds is a new dog food product that Tractor Supply says blends crunchy kibble with protein-packed shreds for an appealing texture that delivers balanced nutrition. 

4health Shreds new pet food
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“Choosing a dog food is one of the most important decisions you make as a pet parent. Pet food needs to provide nutrition and energy, as well as a great taste that pets enjoy,” said Kyle Murphy, vice president and divisional merchandising manager, pets & services at Tractor Supply. “4health Shreds delivers a taste and texture dogs love, as well as the nutrition to support lean muscle development and active play, all at a great value. We’re excited to expand our exclusive brand portfolio with 4health Shreds as we focus on providing our customers with a unique and extensive assortment of quality pet products at an exceptional value.”

4health Shreds is formulated for adult dogs, with immune-supporting antioxidants including zinc, selenium and vitamin E. Glucosamine and chondroitin sulfate help support joint health, while a blend of omega-6 and omega-3 fatty acids nourish the skin and coat. 4health Shreds also contains probiotics and natural prebiotic fiber to support healthy digestion, per Tractor Supply.

4health Shreds formulas are priced at $54.99 for a 35-pound bag. According to the company, over the last 36 months, household penetration for Tractor Supply’s exclusive-brand dry dog foods has grown more than 15 times faster than the market.

Tractor Supply stores offer three varieties of 4health Shreds: Chicken & Rice, Beef & Rice and Lamb & Rice. All three options have real meat as the first ingredient and can be purchased in five-, 18- or 35-pound bags.

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