The growth of toys in retail outlets, especially hardware stores, draws kids and their parents – and glowing toys point the way. (All photos by Tim Burke.)
The glow is bright.
And that’s not only from light-up toys.
It’s also from hardware store owners who are taking advantage of the growing opportunity to stock toys. With Toys R Us having gone out of business, hardware stores are becoming a go-to for toy purchases.
At several recent hardware shows, like Ace and Do it Best, many of the aisles were full of toy company booths – and those aisles overflowed with hardware dealers checking out all the toys.
HBSDealer caught up with one of those toy company executives to talk about toys in hardware stores.
In between the two of us playing with the cool LED toys, Jim Seymour, VP and CTO of E-Blox toy company, based in Buffalo Grove, Illinois, chatted about hardware and toyware.
HBSDealer: First, tell us a little about you guys and the markets you serve?
Jim: “E-Blox is an emerging leader in educational electronic toys and products that engage children to Learn by Building. We launched E-Blox in 2016. We are a family business led by Art Seymour and sons James and Joseph with more than 90+ years of combined experience as entrepreneurs, inventors, and designers in the educational toys and wireless industries.
“A whole new generation of educational toys give children of all ages the building blocks of a STREAM education – Science, Technology, Reading and writing, Engineering, the Arts, and Math – through the joy of play and discovery.
“E-Blox products are both fun and educational as they embed electronics into brick-based parts so that as you build, you create 3D circuits that add lights, sounds and motion to your brick structures; great for teaching STEM and STEAM in schools and after-school clubs.”
HBSDealer: Let’s talk about toys and their place in the hardware business, when did you find out there is a market there and how has the growth been?
Jim: “We had been selling to a handful of hardware stores over the years, and these stores were generally very successful. We attended a Do It Best trade show in Indianapolis where we found that there are many, many more hardware stores out there looking for products like E-Blox.
“They make perfect toys for hardware stores where people are in the mindset of building. In addition, we have found that more and more hardware stores are starting to sell toys because there are no longer Toys R Us stores in every city, so people are looking for places to buy toys. So, this year we have seen huge growth in the number of hardware stores that sell E-Blox.”
HBSDealer: What toy products of yours – and in general – are popular sellers at hardware stores and why do you think those toys are big sellers?
Jim: “Our Circuit Blox and Power Blox lines are very popular with hardware stores because they are electronic building sets. Kids love products like Build Your Own (BYO) Flying Saucer, BYO Bubble Making Machine, BYO DJ Set and BYO Burp ‘N Fart Machine.
“Parents love buying their kids E-Blox because they must build the product the right way to make it work, so they are learning about electronics as they build.
“It makes perfect sense that parents are going to hardware stores to buy things that teach their kids the fundamentals of STEM to prepare them for their own house projects in the future.
“And many times, I think it’s the parents who are equally as excited to get home and start playing with their kids.”