Toro and Lowe’s strike a deal

The Toro Company and Lowe’s announced a strategic retail partnership through which the big retailer will carry Toro zero-turn riding mowers, walk mowers, portable power equipment and snow blowers in both the gas and rapidly expanding battery categories.

“Whether for lawn care in the spring or for snow removal in the winter,” said Bill Boltz, executive vice president of merchandising at Lowe’s, “Toro’s reliable products will give our customers the confidence to tackle outdoor projects in any season for years to come. The Toro brand is one more reason to shop Lowe’s outdoor power selection.”

Greg Janey, group vice president, landscapes and contractor at Toro said, “we truly appreciate Lowe’s partnership and commitment as we embark on this shared opportunity to leverage the strength of our brands to further serve our customer base.”

Janey said, “Lowe’s leadership position in the zero-turn mower category and strong footprint in key customer markets complements our existing channel strategy and provides a new opportunity to bolster placement of our powerful 60V battery portfolio.”

Pro and DIY customers, said Boltz, “count on Lowe’s to have the best selection of outdoor power with the innovation they need and brands they trust.”

Founded in 1914 and based in Bloomington, Minnesota, Toro is headed by Richard Olson, chair, president and CEO. The firm’s brands include Ditch Witch, Lawn-Boy and Spartan Mowers.