Top Women Profile Series: Cierra Calvacca
Cierra Calvacca didn’t set out to become a trailblazer, but she continues to spark positive change in the LBM industry and beyond.
Since landing her first job in HR more than 20 years ago, she’s had to overcome multiple obstacles—not least of which has been facing down workplace discrimination.
“Working as a woman in the lumber and building supply industry, the most significant challenge has been confronting stereotypes and biases that imply women are not as capable in careers requiring technical skills or manual labor.”
On a personal level, overcoming these misconceptions involves consistently demonstrating ability and determination, she says. To effect broader change, it’s essential to get leaders on board and up to speed, too. Building trusting relationships with senior leaders can gradually open the door for women and other minorities—and hopefully lead to incremental progress in challenging negative stereotypes.
Calvacca also highlights the important role men can play in empowering women in the workplace. By acting as allies and mentors, men can provide the confidence, networking opportunities and support needed for their career development and growth, she says. Calvacca says SBSI’s CEO, Roger Farmer, is a great example of a “diversity champion and ally” who consistently looks for ways to proactively place female and diverse individuals in a position to grow and gain recognition. “Encouraging this type of support and allyship should be a priority for every business leader,” she says.
Building trust—and brands
As VP of people and culture, building a strong, positive employer brand is near the top of Calvacca’s to-do list. Doing so helps to attract top talent and keep them engaged, she says.
However, it’s easier said than done. Building a robust, trusted brand involves creating a supportive, motivating and rewarding work environment, which in Calvacca’s case includes recognition programs, meaningful diversity and inclusion efforts, as well as substantive opportunities for professional growth and development.
“By fostering a positive employer brand, we not only improve employee satisfaction but also enhance our reputation in the industry. If done well, these sorts of initiatives will dramatically enhance our appeal to underserved demographics—including females.”
Embrace the challenge
For those considering a career change or perhaps interested in entering the LBM industry, Calvacca says to embrace the challenge of an industry in clear need of more female representation. “Don’t let stereotypes or doubt hinder you,” she says.
Calvacca also offers words of wisdom for the industry at large. Having more women in leadership and management, including executive positions, would bring a greater diversity of perspectives and skill sets, she says. “Similarly, involving women in sales and operations would lead to innovation and growth. The industry could also benefit from more female presence in technical and trade positions.”
In terms of recruiting, it’s up to companies to put their money where their mouths are. Active involvement in career fairs, creating mentoring programs and forging strategic partnerships with organizations that support women and minorities in technical fields is crucial, she says. Also, highlighting diverse role models and success stories within the industry can help inspire potential candidates.
“Building a diverse and inclusive workforce is an ongoing process that requires a genuine commitment to creating an environment where all individuals feel valued and supported.”
Lifelong learning
For Calvacca, regardless of your role, it’s all about committing to a lifetime of learning.
In the lumber and building supply industry, she says, staying updated with new technologies, materials and best practices can provide a big advantage—and help open new doors. That commitment to learning has helped her earn respect while overcoming skepticism, discouragement and gender-based bias.
Her last piece of advice? “Be resilient and persistent. Challenges and setbacks are inevitable, but how you tackle them determines your success. Establish a strong support network, and seek out mentors. Never underestimate the power of perseverance.”
