Lumber Plus showrooms are interactive spaces designed to inspire customers.
One of the most dynamic building material retailers to arrive on the scene is Lumber Plus.
Showcasing an impressive array of decking, cladding, walls and ceilings, among other building materials, the company has opened five locations with its sixth on the way.
Earlier this month, Lumber Plus debuted its latest location about 50 miles southeast of Boston in Sagamore Beach, Mass. This opening follows showroom spaces in Miami, Tampa, Houston, and Long Island.
While decking is emphasized, it’s not just hardwood decking but also a portfolio of featured composite and PVC brands. Wall and ceiling products are part of the mix with an array of innovative thermally modified wood products. Despite a wide variety of materials, immersive product interaction is the focus at Lumber Plus.
"As an innovator in the lumber industry, our commitment to our customers goes beyond just providing materials; it's about creating an exceptional experience,” Guto Fugiwara, president of Lumber Plus, told HBSDealer.
"The company’s showrooms are not just displays. They’re also interactive spaces designed to aid decision-making. Visitors can explore full-scale decks, inviting pergolas, and alluring feature walls, allowing them to physically engage with our materials."
The Wall Mount Studios at Lumber Plus provide an immersive, hands-on experience for contractors and homeowners alike. They replicate real job site environments, enabling visitors to witness product installations in lifelike settings.
This interactive approach empowers individuals to engage directly with materials, facilitating a deeper understanding and aiding in making well-informed choices during their selection process, according to Lumber Plus.
“When you step into our showrooms, you step into a world where you can touch, feel, and experience full-scale decks, inviting pergolas, and alluring feature walls,” Fugiwara says.