Throwback Thursday: Home Center History
A 1976 issue of National Home Center News, the forerunner of HBSDealer, included an article examining the patriotic advertising campaign from Channel Home Centers.
As the national Bicentennial Celebration was raging, the Whippany, New Jersey-based home center appealed to the home owner's sense of patriotism and craftsmanship. "Channel salutes the American Craftsman, today's Do-It-Yourselfer who, in the Best American Tradition, practices the Creativity and Thrift that come from Improving and Maintaining his Home," reads the copy.
The series of ads included some of America's greatest founding fathers, including Ben Franklin, described as "Perhaps the most many-sided handyman in American history."
Channel was a strong brand in history-rich Philadelphia, New York and New Jersey, until the company was acquired by a venture capital firm and merged into its competitor Rickels.
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Do you have a piece of home improvement history? Send it to [email protected].
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.
As the national Bicentennial Celebration was raging, the Whippany, New Jersey-based home center appealed to the home owner's sense of patriotism and craftsmanship. "Channel salutes the American Craftsman, today's Do-It-Yourselfer who, in the Best American Tradition, practices the Creativity and Thrift that come from Improving and Maintaining his Home," reads the copy.
The series of ads included some of America's greatest founding fathers, including Ben Franklin, described as "Perhaps the most many-sided handyman in American history."
Channel was a strong brand in history-rich Philadelphia, New York and New Jersey, until the company was acquired by a venture capital firm and merged into its competitor Rickels.
# # #
Do you have a piece of home improvement history? Send it to [email protected].
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.