Throwback Thursday: Celebrity sightings
Past issues of National Home Center News, the forerunner of HBSDealer, provide a surprisingly strong cast of celebrity characters. Back in the day, the home improvement industry turned to the A-list for celebrity endorsers. For instance, from 1979, one spots Jack Nicklaus — the Golden Bear of golf — promoting the green grass-friendly product Vigoro lawn fertilizer.
Film giant Sophia Loren promoted the Filter Fresh automatic water filtration system in an advertisement appearing in the Feb. 13, 1978 issue.
And in the August 29, 1977 issue, a year removed from the 1976 Olympics, Bruce Jenner — the “World’s Greatest Athlete and ’76 Decathlon Gold Medal Winner” — appears in an advertisement for Norleco light bulbs.
The copy reads: “a power-packed deal that pole vaults profits to an all-time high.”
Film giant Sophia Loren promoted the Filter Fresh automatic water filtration system in an advertisement appearing in the Feb. 13, 1978 issue.
And in the August 29, 1977 issue, a year removed from the 1976 Olympics, Bruce Jenner — the “World’s Greatest Athlete and ’76 Decathlon Gold Medal Winner” — appears in an advertisement for Norleco light bulbs.
The copy reads: “a power-packed deal that pole vaults profits to an all-time high.”