Throwback Thursday: Bad news for Slumber Lumber
Before digital communications, editors of National Home Center News — the forerunner of Hardware + Building Supply Dealer – frequently recreated television commercials in print.
Case in point: this mid-1980s beauty from Forest Warehouse City. The commercial depicts a board meeting of the fictional lumberyard company: Slumber Lumber.
The captions beneath each still shot tell the story.
Caption 1: Chairman: “… Slumber Lumber is in big trouble. Forest City has changed to Forest Warehouse City …” The Board: “Oh, no!”
Caption 2: Chairman: “Look at this. They’re totally new. Huge warehouse home centers with low warehouse prices.”
Caption 3: Board director: “Low warehouse prices on everything?”
Caption 4: Chairman: “Everything we have plus a thousand times more.”
Caption 5: Chairman, in disgust: “Forest Warehouse City! Lucky for us there’s only three of them …” (now five.)
A few years later in 1987, Handy Andy bought Forest City’s home improvement business.
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.
Case in point: this mid-1980s beauty from Forest Warehouse City. The commercial depicts a board meeting of the fictional lumberyard company: Slumber Lumber.
The captions beneath each still shot tell the story.
Caption 1: Chairman: “… Slumber Lumber is in big trouble. Forest City has changed to Forest Warehouse City …” The Board: “Oh, no!”
Caption 2: Chairman: “Look at this. They’re totally new. Huge warehouse home centers with low warehouse prices.”
Caption 3: Board director: “Low warehouse prices on everything?”
Caption 4: Chairman: “Everything we have plus a thousand times more.”
Caption 5: Chairman, in disgust: “Forest Warehouse City! Lucky for us there’s only three of them …” (now five.)
A few years later in 1987, Handy Andy bought Forest City’s home improvement business.
HBSDealer’s Throwback Thursday is sponsored by Schaffer Associates, a national management consulting firm specializing in executive search and organizational strategies for the hardware, home improvement, building materials, and consumer products industries. As the premier management consulting firm serving the industry, we help build organizations and leadership teams that foster corporate growth and success well into the future. Contact SchafferAssociates.com.