Three leadership appointments at LL Flooring

LL Flooring Holdings announced three new leadership team appointments, all effective July 10, 2023.

• Robert L. Madore has been appointed as executive vice president, chief financial officer, replacing Interim CFO Terry Blanchard;

• Andrew W. Wadhams has been named as senior vice president, retail and commercial sales; and

• Laura Massaro has been named as senior vice president, chief marketing officer.

Madore brings more than 30 years of public company management, finance and accounting experience, a record of leading and scaling financial operations while strengthening business performance, and extensive knowledge of the retail industry. He has served as an agent of change in leading matrix organizations and cross-functional teams, with proven success in implementing process improvements, and executing strategies that positively impact the bottom line and increase market share. Mr. Madore most recently served as Interim Chief Financial Officer of F45 Training Holdings, Inc., a global fitness franchisor, since February 15, 2023. Prior to joining F45, Madore served as CFO of The Cronos Group a global cannabinoid company, where he rebuilt and managed financial and accounting systems, controls processes and people teams. Prior to that, Madore served as CFO of American Eagle Outfitters, Inc. and CFO of Ralph Lauren Corporation

Andrew W. Wadhams, an accomplished retail and consumer products executive, most recently served as Principal of The Wadhams Group, a company he founded to help brands define their offering, align and streamline practices and deepen connections to customers. Prior to this, he spent half a decade at California Closets, where he served as COO. Previously, Wadhams served in a number of operational roles at One Medical Group, Inc. and Knowledge Universe. In addition, Wadhams spent over twelve years in field leadership positions with Gap, Inc.

Laura Massaro brings more than 20 years of marketing experience across a variety of brands and sectors. Most recently, Massaro served as Director of Integrated Marketing at Delta Air Lines , where she led and supported teams across media, social, CRM, MarTech, operations and analytics. Prior to joining Delta Air Lines, Massaro served as Vice President and Deputy Head of Planning for Publicis Groupe’s Arc Worldwide in London, where she directed digital and retail strategy across a range of clients. Previously, Massaro held various executive marketing positions at Ogilvy, The Coca-Cola Company and Kraft Foods.