Therma-Tru launching new Classic Craft premium door series
Therma-Tru said it launching a reimagined Classic Craft premium series of doors, coming in February 2021.
As homeowners and trade professionals grow more design-savvy, the new Classic Craft series aims to deliver the on-trend entryways they seek to enhance their homes, the manufacturer said. Featuring three collections based on design styles, the Classic Craft series will include tried-and-true options and new looks within the collections – on a premium scale.
“We wanted to make it easier for homeowners and trade professionals alike to find the on-trend styles they’re seeking,” said Mark Ayers, senior vice president of marketing and product development at Therma-Tru Corp. “The restructured Classic Craft series simplifies and streamlines the shopping process.”
The reimagined product line will feature three unique, curated collections that align with the home designs homeowners are gravitating toward.
ArtÍssa Collection: Rooted in the nostalgia of simpler times, the ArtÍssa Collection pays homage to the handmade culture of the American Arts and Crafts movement. Highlighting the beauty of straightforward design, this selection of premium Classic Craft doors features clean lines, Shaker styling and Craftsman-inspired glass for a casual and welcoming approach to the entryway.
Founders Collection: A revival of traditional and rustic styling, the Founders Collection honors the historic significance of classically inspired design. Taking a more decorative approach to the entryway, this selection of premium Classic Craft doors includes curved and arched details, embellished panel embossments and intricate glass designs for a noteworthy entrance with enduring style.
Visionary Collection: Artfully inspired with a confident edge, the Visionary Collection pushes the envelope of design for the next generation. Focusing on a streamlined aesthetic with a modern flair, this collection of premium Classic Craft doors re-imagines the entry with sleek lines, forward-thinking designs and minimalist details for an entrance that exudes confidence with bold appeal.