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Survey data reveals who's using cordless tools

There's a big opportunity to expand among pros.
9/27/2024

The gap between consumers who purchased corded power tools in the past year and those who bought cordless power tools continues to grow. 

In 2020, 16 percent of respondents to the May 2020 edition of the Freedonia Group National Online Consumer Survey reported that they had bought cordless tools in the past year, while 14 percent had bought corded power tools over the same period. By the May 2024 edition of the survey, the shares had increased and the gap had widened. Now, 29 percent of consumers reported buying cordless power tools in the past year compared to 20 percent of consumers who reported buying corded power tools.

According to Jennifer Mapes-Christ, manager of consumer & commercial goods for Freedonia Industry Studies: "Innovations in tool design -- from greater torque to battery packs with longer run times and faster charging -- will continue to boost professional interest in power tools. Platform-based charging systems with interchangeable battery packs and multi-port charging stations that can be used throughout a tool line make them particularly convenient from an end user perspective, while also encouraging brand loyalty which is a goal for tool suppliers." 

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The "US Power Tools" study forecasts demand for power tools in the U.S. to rise 3.4 percent annually to $13.2 billion by 2028. Demand will be supported by the continued shift away from plug-in electric power tools toward higher-value cordless products as battery technology continues to improve and makes the useful life of these products longer and their prices more comparable. However, stronger gains will be limited by a moderation in power tool pricing through the forecast period, per the report.

Electric power tools, which represented 81 percent of the total market in 2023, will continue to dominate going forward. Sales will be supported by the ongoing uptake of cordless power tools in professional settings based on improvements that make them usable in more demanding applications.

You can learn more about the study here.

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