STIHL and Briggs & Stratton form zero-turn partnership
STIHL Inc. and Briggs & Stratton have announced a new manufacturing relationship.
The new partnership calls for the expansion of offerings from STIHL products in the United States with the outdoor power equipment manufacturer launching a line of zero-turn mowers for professionals and homeowners.
Briggs & Stratton will manufacture the new line of zero-turn mowers to meet STIHL specifications and quality standards.
The new products will be available in select authorized local STIHL Dealers beginning in January 2023.
STIHL already provides an ever-expanding line of outdoor power solutions for landscaping, tree care, construction, cleaning, and gardening.
Combined with the existing gasoline and battery-powered handheld outdoor power equipment range, the addition of zero-turn mowers allows STIHL and STIHL dealers to provide one of the broadest ranges of outdoor power equipment in America, the company said.
“The introduction of zero-turn mowers allows our network of authorized local STIHL dealers to offer an even greater breadth of product solutions for our customers who turn to STIHL for world class products and support to meet their garden and landscape needs,” said Terry Horan, STIHL Inc. president and CEO. “Working with Briggs & Stratton, a well-established leader in this product category, allows us to bring a superior product to market for both demanding professionals and discerning homeowners.”
Based in Milwaukee, Wis., Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion batteries, standby generators, energy storage systems and, lawn and garden care products.
Briggs & Stratton said its products are designed, manufactured, marketed, and serviced in more than 100 countries on six continents.
“We take great pride that STIHL has seen in Briggs & Stratton what we have known for years - we design, engineer, and manufacture the best zero-turn mowers on the market,” said Steve Andrews, Briggs & Stratton president and CEO. “With a 114-year legacy of power application and manufacturing expertise, Briggs & Stratton is a trusted leader in this industry, and we look forward to applying our superior product and manufacturing capabilities to produce STIHL zero-turn mowers.”
STIHL products are sold through a network of more than 10,000 authorized STIHL Dealers across the country. Located in Virginia Beach, Va., STIHL Inc., the U.S. affiliate of the global STIHL Group, exports to more than 80 countries around the world; and the majority of STIHL products sold in America are also made in America, the company says.
The OPE manufacturer also noted that its products are not sold at big box retailers.