SRS Distribution expands college sports marketing presence

SRS Distribution has expanded its college sponsorship portfolio to include iconic university brands in the ACC, Big Ten, Big 12, and SEC.

In a marketing move announced by Learfield, an athletics multimedia rightsholder for nearly 200 college properties across the U.S., the move includes a multi-year relationship with the Duke Blue Devils, North Carolina Tar Heels, Penn State Nittany Lions, and Texas A&M Aggies. 

Along with these four iconic universities, SRS will also have a presence at the AT&T Red River Showdown at the Cotton Bowl in Dallas, Texas featuring the Oklahoma Sooners and Texas Longhorns. 

SRS Distribution will receive brand visibility via numerous official athletics platforms and venues across the four schools, as well as the classic football rivalry between OU and Texas. 

Namely, this broad sponsorship will allow SRS a unique opportunity to continue focusing on building success for its employees, customers and suppliers, while giving back to the communities it serves and honoring veterans and military personnel.

“SRS Distribution is proud to partner with these top universities across the country that produce the talented young leaders that mirror our culture and fuel our company growth,” said President and CEO Dan Tinker. “Our customers and employees cherish their love of college sports alongside honoring their commitments to our military men and women.

At Penn State University and Texas A&M University, SRS will be the presenting sponsor of the Military Appreciation programs during football at Beaver Stadium and Kyle Field respectively, throughout the length of the sponsorship. 

Additionally, at Duke University and the University of North Carolina, SRS Distribution will be the presenting sponsor of the famed men’s basketball rivalry series hosted by each school, each year of the agreement.

“These new partnerships allow us to support all veterans on a larger stage, entertain thousands of customers at world-class venues, and market our brand to a broader audience while enjoying some of the most successful athletic programs within their conferences,” Tinker noted, a former student at Texas A&M University.

SRS is currently in year two as title sponsor of the SRS Distribution Las Vegas Bowl held at Allegiant Stadium.

SRS operates 610 roofing and building material locations across 44 states. The building products distributor is a portfolio company of Leonard Green & Partners, L.P., and Berkshire Partners LLC.