SPAX is growing its 'Crew of Influencers'

SPAX Engineered Fasteners said it is ready to expand its “Crew of Influencers” in 2023.

The fastener brand works with a nationwide network of elite pro contractors and craftsmen to showcase projects made with SPAX structural fasteners and drive demand for the products at lumberyards and building supply stores.

“Among pro contractors and advanced DIY-ers who use our fasteners, SPAX has extremely strong recognition and brand loyalty,” said Robert Knecht, SPAX marketing director. “Our goal with the SPAX Crew is to build relationships with these influencers and amplify their voices, letting them tell their unique stories about why they choose SPAX.”

According to Knect, the SPAX Crew program aims to engage multiple audience levels, from everyday product users to larger-scale influencers with hundreds of thousands of followers.  

"SPAX Crew members share social content about their projects and receive branded SPAX swag and product samples. It’s a win-win," said Knecht.

D’ondra Howard out of Sacramento, California is one of the SPAX Crew Influencers. Howard is a  professional furniture maker and DIY-er who creates custom woodworking projects through her business, Workboots & Glasses.

“I’ve been using SPAX fasteners for the two years that I have been creating custom home furnishings,” Howard said. “I like the products and they were easy to get and use. They don’t strip like others I’ve used before.”

The SPAX Crew influencer marketing program will continue throughout 2023 and interested contractors and craftsmen can find out more about the program at the SPAX Crew website.

SPAX engineered fasteners are German-engineered and made in Bryan, Ohio. The company operates a 200,000-square-foot complex consisting of engineering, manufacturing, administration, and central warehousing.