Sherwin-Williams ‘paints’ a Disney movie
Sherwin-Williams, the Cleveland-based global coatings company, is celebrating Walt Disney Animation Studios’ “Encanto” in their first collaboration with the movie studio.
Sherwin-Williams curated enchanting color palettes from the movie and explored the colorful personalities of the Madrigal family, one lime green, sky blue, hot red, and soft purple at a time.
“The new animated feature Encanto shines a colorful spotlight on what we at Sherwin-Williams truly believe, that our homes are a magical world waiting to be explored,” said Sue Wadden, director of color marketing at Sherwin-Williams.
Encanto is a story about the magical Madrigal family and their charmed home in the mountains of Colombia. The film features an array of colors which has inspired new Sherwin-Williams palettes that celebrate each member of the multi-generational Madrigal family.
“The collaboration with Sherwin-Williams on Encanto really brings the colorful story of Casa Madrigal to life in an elegant way,” said Jan Coleman, vice president–global partnerships, promotions and multicultural at Walt Disney Studios. “We could not be more excited to partner with another great storyteller in Sherwin-Williams to extend the story into homes.”
Colors included warmer neutrals, the company said, like Pineapple Cream SW 1668 and Escapade Gold SW 6403 to brighter pops of color like Aquarium SW 6767 and Free Spirit SW 6973.
The company said: “Step into the colorful world of Encanto by visiting the Sherwin-Williams website to experience:
- 26 Sherwin-Williams colors curated into enchanting new palettes. Among the palettes is The Unique Palette, full of bubbly hues, such as bright blues, electric lime, and a pop of pink. Another, The Sunny Palette, is full of positive vibes with warm shades of burnt orange and red.
- A behind-the-scenes look at the vibrant hues that inspired the design of Encanto, featuring a conversation between Sue Wadden and the film’s Associate Production Designer, Lorelay Bové.
- A character-based personality quiz to discover which Madrigal family member you are most like, and what Sherwin-Williams colors you can incorporate into your home to bring their spirit to life in your space.” (Note to readers: Take the quiz, it’s fun! The HBSD associate editor did, and found he was most like the character Antonio, an admirer of the outdoors.)
“This colorful collaboration between Encanto and the world of paint is sure to inspire anyone looking to sprinkle some magic in their home,” said Wadden. The film arrived in theaters Nov. 24.
For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, said Sherwin-Williams, it is dedicated to supporting both do-it-yourselfers and painting professionals.