Scotts sees gains in Q3
Martha Stewart and Scott for Scotts played a role.
Marysville, Ohio-based Scotts Miracle-Gro Company reported gains in both sales and earnings for its third quarter ended June 29.
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The company pointed to strong marketing activity as a boost to business.
“Through our retail partnerships, we created success for them and us,” Hagedorn said. “Our marketing initiatives and joint promotional efforts brought people into the stores in significant numbers, outperforming tepid retailer foot traffic.”
The quarter saw media and promotions activities that centered on Martha Stewart and Scott for Scotts, the company said.