Russin signs an exclusive with Black Label
Russin, the New York state building products distributor and manufacturer, announced that it will be the exclusive Northeast and Mid-Atlantic distributor for Black Label, Tropical Forest Products.
The move includes Black Label Tropical Forest Products’ new brand of Ipe and other tropical hardwoods that are 100% verified legal and graded to strict standards.
Some Black Label products are already in stock at Russin. Additional products, including branded fasteners and oil, will arrive over the next few months.
Despite supply chain disruptions caused by the pandemic, Tropical Forest Products has overcome obstacles through a unique sourcing program.
Russin said the supplier’s program gives them best-in-world fiber and enables the company to be extraordinarily picky about the grade they’ll accept. As a result, Black Label provides some of the best Ipe on the market with a supply that remains abundant during challenging times.
Black Label will be marketed with the dealer, homeowner, and architect in mind. Russin said that dealers of Black Label can expect eye-catching displays, jacketed samples, and product literature, combined with Tropical and Russin’s online presence.
Stocking programs will roll out to Russin’s dealer base in the fourth quarter.
“Joining forces with Tropical for Black Label simply made sense,” said Jordan Russin, co-President for Russin. “We think alike in our desire to sell the highest quality products in the market, and both companies recognize the power of digital marketing to enhance the brand. I’m excited for the opportunities Black Label will present for our dealers.”
Russin Lumber is a manufacturer and distributor of building materials covering 13 Northeast and Mid-Atlantic states. The company owns and operates distribution, milling, and factory finishing facilities in Montgomery, N.Y.