Russin to distribute Qora Cladding
Arcitell, LLC has announced an exclusive distribution agreement for its flagship product Qora Cladding with Russin, the distributor of high-end building and construction materials.
The agreement makes Russin the exclusive distributor of Qora Cladding to residential and commercial market segments in the Northeast, New England, and Mid-Atlantic regions. Qora will be made available to all of Russin's dealers in those service areas beginning in the first quarter of 2021.
"Arcitell seems like a perfect fit with our culture and product mix, and the Qora brand has tremendous differentiation, which will catch on quickly as we educate the building community," said Jordan Russin, co-president at Russin. "It is the right product at the right time, and it fits with Russin's strategy of partnering with companies that offer unique solutions to real challenges in homebuilding."
Qora Cladding is the easy-to-install cladding product that resembles the time-honored look of stone without compromising performance or aesthetic appeal. Lightweight yet durable, it is the only stone cladding product that is indistinguishable from the real thing.
Based in Montgomery, N.Y. Russin said that it prides itself as a high-end distributor that carries the building materials and products professionals need to get the job done. For more than 50 years, Russin has been bridging the gap between innovation and function across a broad spectrum of prices, aesthetics, and material.
"We are excited and grateful for the opportunity to offer Qora Cladding to Russin's expansive network of dealers servicing the residential and commercial building markets," said Mike Maddern, director of marketing and sales, Arcitell. "Russin's desire to provide value-added services to its customers aligns well with Arcitell's mission to provide innovative products that help solve real problems our shared customers face. Russin shares many of Arcitell's core values, which include transparency, operating with high levels of integrity, and a commitment to innovation."