In his new role as vice president of store operations, he will advocate for the stores, expand talent management, and provide leadership and development to retail team members, the company said.
John Falcone is Rocco's son and a member of the fourth generation in the family business.
Falcone has been at Rocky's for three years, working his way up to his new role as the director of merchandising.
Prior to joining Rocky's, John worked in acquisitions for a private equity firm.
Based in Springfield, Mass., Rocky’s Ace Hardware was founded in 1926.
The company operates locations throughout Connecticut, Florida, Maine, Massachusetts, New Hampshire, New Jersey, Ohio, Pennsylvania and Rhode Island.