Rising Stars: Rachel Kravitz

Rachel Kravitz is the lead category and consumer insights manager for the Kwikset Locks team.

She utilizes multiple category and consumer data sources to build a narrative in support of marketing/sales initiatives.

Through company and leadership investment, Rachel was able to identify critical data tools and research partners in support of our strategic vision of becoming the category captain with their retailers. Their retail partners turn to them when wanting to understand market, category and consumer trends.

Further, internally, she has been able to influence a new way of thinking around an insights-driven approach to developing marketing and sales strategies, to use data around all key decisions.

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