Rising Stars: Alisha Story

Alisha Story is National Nail’s Home Center Development Manager where she brings retailers online and in-store programs that connect users with innovative fastener solutions. This role combines her past experiences in product management and strategic marketing management to bring the voice of the user to the shopping experience. 

Her passion is bringing teams together, sharing user insights and building solutions that help customers differentiate and grow. Since tackling this role in 2021, Alisha has helped National Nail grow by revamping the CAMO and PRO-FIT online product experiences and has deployed over 15 in-store programs.