Retail media networks unite with P2PI
The Path to Purchase Institute will hold its inaugural Storefronts event (think upfronts for in-store retail media), where brand marketers will hear directly from leading U.S. retailer media networks on their visions for 2025.
This one-day event will take place on Sept. 12, 2024, in Chicago and is free for CPG brand marketers to attend. Limited access to the event is available to retailer media networks and solutions providers.
Retailer media networks will give dynamic presentations highlighting future plans and showcasing new trends and approaches shaping in-store retail media.
“We are excited to introduce the retail media community to our upcoming program focused on in-store retail media, where the leading retailer media networks will showcase their 2025 visions that will shape the future of commerce in-store,” said Eric Savitch, Senior Vice President and Brand Director, Path to Purchase Institute. “This sector is poised for significant growth, with projections indicating an accelerated expansion through 2025 and spending expected to surpass $1 billion by 2028. The primary drivers of this growth are the incorporation of new screens in retailer locations, such as touch screens, interactive displays, and kiosks. These innovations have the potential to engage customers more effectively, capture their attention, and leave lasting impressions.”
Storefronts also provides a unique opportunity for networks and brands to collaborate and pave the way for innovative partnerships and strategies for the year ahead. Not only will the event empower brands to refine their marketing approaches and enhance customer engagement, but also to capitalize on emerging trends and consumer behavior in the retail media landscape.
The event, hosted in partnership with shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider, Vibenomics, will take place at the Hilton Chicago, located at 720 South Michigan Ave.
The Path to Purchase Institute and HBSDealer are both divisions of Chicago-based EnsembleIQ.
