Regal Ideas captures Davey Award
Regal ideas Inc., the manufacturer of aluminum railing systems, has been presented with a 2020 Davey Award for its DeckStars integrated marketing campaign.
The Davey Awards honors the best in web, design, marketing, and social media from companies worldwide.
Regal ideas DeckStars was one of more than 2,000 entries in six categories considered for the 16th Annual Davey Awards.
"DeckStarsTM completes the next level in Regal ideas award-winning turn-key merchandising and marketing program that connects consumers to contractors to retailers,” said Andrew Pantelides, vice president of marketing and business development for Regal ideas. "Our commitment to helping align consumers, with supporting retailers and DeckStars, really completes the Regal experience for a seamless turn-key Marketing program."
To lead this program, Regal ideas enlisted the talents of industry veteran Joe Jacklin in late 2019. Jacklin had previously developed one of Canada's leading contractor programs that dramatically shifted pro business.
"A move to online training became a strategic growth initiative, and it was critical to the program's success," said Jacklin, Regal's director of marketing and contractor development. "The webinar series was created out of a COVID necessity and is now established as our go-to, 24/7 centerpiece of educational content for our DeckStar community. The live stream, interactivity, and the ability to view replays have all been critical in growing the knowledge base of our DeckStars."
The DeckStars program has three specialized courses specifically designed for contractors, dealers, and distributors.
"DeckStars is about growing both the retailer and the contractor's business while providing a service for customers,” Jacklin explains. “It's not just about installing... it's about customer service, branding, and growing your business. It's also about this DeckStars community.”
Training was provided on a live stream with HGTV's The Brolaws every other week this fall and continues into the spring of 2021.