Puppies are cool by the pool

PPG unveiled a Glidden floor paint and concrete stain product line featuring cool surface technology.

“With the ability to limit surface temperatures by up to 20 percent,” said the firm, “the coatings help protect bare feet – and paws – on concrete surfaces, wood patios, porches and pool decks.”

The company said it offered a behind-the-scenes look at the most exclusive pool party in celebration of the launch of the cool coating.

In celebration of the launch, the Glidden brand released a 30-second video which demonstrates the benefits of cool surface technology as a squad of top-tier professional party pups enjoy cooler surfaces and the final days of summer around the pool.

“Say goodbye to hot paw bummer and hello to #HotDogSummer! Our ‘Puppy Pool Party’ video is sure to make you procrastinate your workday,” said Erin Lageman-Louies, PPG marketing manager, Glidden paint.

With no primer coat needed, highly durable finishes, and incredibly easy application, said the company, the new Glidden floor paint and concrete stain product line featuring cool surface technology includes Glidden porch & floor, Glidden porch & floor anti-skid, and Glidden solid concrete stain.

“In the true spirit of the Glidden brand, we wanted to bring our newest products’ benefits to life through fun, engaging content. And what is better than a puppy pool party? So, we dreamed up the most epic day poolside and caught it on video for our fans to catch all the good vibes with us,” said Lageman-Louies.