PrimeSource Building Products makes Southeast expansion
PrimeSource Building Products is expanding its Wolf Home Products line into the Southeastern United States.
This expansion, spanning Florida, Georgia, North Carolina, South Carolina and Tennessee, aims to connect local builders and homeowners with the company's decking, railing, trim, and mouldings options, which the company says are tailored for the Southeast's unique lifestyle and climate.
The expansion includes the following product offerings:
- Florida: Wolf Serenity Decking, Wolf Trim, and Wolf Mouldings.
- Georgia, North Carolina, South Carolina and Tennessee: Wolf Serenity Decking, Wolf Trim, Wolf Mouldings, Wolf Perspective Decking, Wolf Serenity Porch, Wolf Railing, Wolf Outdoor Lighting, and Wolf PVC Column Wraps
"As we expand the reach of Wolf Home Products, we are excited to provide builders and homeowners in the Southeast with premium products that combine innovation, durability, and design," said Drew Meng, CEO of PrimeSource Building Products. "The demand for high-quality outdoor living materials has grown significantly in the Southeast, where the climate and strong emphasis on outdoor living call for products that are both resilient and beautiful. This expansion allows us to meet that demand with a trusted brand that brings decades of expertise in outdoor building solutions."
Wolf Home Products will provide market development representatives across the Southeast to support local retailers, per the company, which will also offer strategic marketing efforts, including social media campaigns, participation in regional home improvement shows and collaborations with local territory managers.
The product line will be available to dealers as part of a full-scale distribution beginning January 2, 2025.
