PPG launches new Ultralast paint and primer

PPG has introduced its Ultralast paint + primer. 

According to the Pittsburgh-based paint manufacturer, the new product is the first to feature proprietary PPG Clean Surface Technology, which protects walls using the same tough, scratch-resistant and easy-clean surface technology used for car exteriors and mobile phones.

Engineered to repel stubborn stains by preventing them from seeping into the paint film, the formula provides professional contractors, property managers, and homeowners with a longer-lasting freshly painted look. The product is ideal for high-traffic areas, such as kitchens, bathrooms, playrooms, restaurants, retail spaces, educational facilities and more

“PPG is proud to introduce PPG UltraLast paint + primer, which offers washability performance that has not been available in a paint product until now,” said Jaime Irick, PPG vice president, architectural coatings, U.S. and Canada. “Through extensive research, we found that customers want a resilient paint that both allows them to wash off everyday stains and scuffs with ease and provides a durable barrier against future stains.”.

PPG UltraLast paint + primer resists mildew on the dry paint film and reduces the need for abrasive cleaners and sponges that remove paint and gloss off walls. 

The product also extends repaint cycles, allowing users to preserve fresh-looking walls until they decide they want to change the color, ultimately saving time and money.