Porter-Cable power tools head to Tractor Supply
Tractor Supply and Porter-Cable power tools have announced a new partnership.
By the fourth quarter of this year, Porter-Cable tools and accessories will be featured throughout stores and promoted online at TractorSupply.com through Tractor Supply's Neighbor's Club and an "Ultimate Workshop" promotion.
Additionally, Porter-Cable plans to launch an exclusive new line of cordless products at Tractor Supply stores in 2022.
The Porter-Cable brand was purchased by Stanley Black & Decker in 2004.
"By pairing the Porter-Cable brand with Tractor Supply, the largest rural lifestyle retailer in the United States, we are able to get our tools into more hands than ever before," said Tabata Gomez, chief marketing officer of Stanley Black & Decker's Global Tools & Storage Division.”As a company committed to our users, we want them to know that we were listening when they asked for more access to our products.”
According to Gomez, customers’ needs were the catalyst for the partnership with Tractor Supply as well as a “continued commitment to the Porter-Cable line."
Tractor Supply said the new agreement will help it better serve its customer base.
"Expanding the Porter-Cable line at Tractor Supply stores and building upon the nearly 12 million shoppers who already own the Porter-Cable 20V battery platform will help us better meet the needs of customers who enjoy the 'Out Here' lifestyle," said Seth Estep, executive vice president and chief merchandising officer at Tractor Supply.
In recognition of this partnership and their mutual support of agriculture, Porter-Cable and the Tractor Supply Company Foundation have joined together to sponsor the Farm Aid concert event on Sept. 25.
Tractor Supply operates more than 1,950 stores in 49 states.