Orgill pitches True Value retailers
Since True Value's bombshell bankruptcy announcement in October, hardware distributors have made no secret of courting retailers potentially left in the lurch by the industry-shaking news.
Orgill CEO Boyden Moore has posted a "Letter to True Value Retailers," which lays out the company's "Pathway to Success." In the letter, Moore shares that the company has "successfully converted over 400 True Value stores to Orgill in just the past two years," adding an invitation to "put us to the test."
He goes on to address the "more than 800 True Value stores who haven’t made the decision to convert to Orgill as their primary distribution partner" in direct, personalized fashion, even going so far as to include his email address to connect with new potential partners.
You can read Moore's full pitch below:
Dear True Value Retailers,
I’ve had the opportunity to talk with many of you and I’m sorry to learn of the challenges and anxiety that you’ve gone through over the past several weeks and are still currently facing. True Value has been a great company and certainly an industry leader that we, at Orgill, have long admired. And now, no matter what happens next, you are forced to face some changes and navigate through uncertainty. I’d like to humbly ask for you to consider how Orgill can be helpful to you as you do that. We are well prepared to help you through these challenges and provide a dependable path forward and drive your success.
For 177 years Orgill has focused on our simple mission, to help our customers be successful. We know that any success we may have is only sustainable if our customers are successful. In the last 30 years, we have grown from one regional distribution center in Memphis to eight distribution centers serving more than 13,000 stores in all 50 U.S. states and about fifty other countries. This extraordinary growth is proof that we are successfully executing our mission. When you do business with Orgill, you can expect honesty, transparency, integrity, strength, stability and commitment.
We have successfully converted over 400 True Value stores to Orgill in just the past two years and we would be happy to connect you with some of our new customers to hear their stories and get their perspectives on what you can expect from Orgill and how that has impacted their business. We invite you to put us to the test. Even if you aren't sure if you're ready to fully convert your business and you are just looking for a reliable source of supply, Orgill is here for you. With more than 75,000+ SKUs in our warehouses and relationships with the industry's top vendors, we are confident we can supply the products you need at the most competitive prices in the industry. We currently serve more than 800 True Value stores who haven’t made the decision to convert to Orgill as their primary distribution partner.
To provide ongoing assistance and support to all of our customers, we have the largest team of sales representatives in the industry. These experienced representatives work shoulder to shoulder with you in your stores ensuring you get what you need, when you need it, at the lowest possible price. They work with you on customizing and managing your assortments, your pricing, your brand, and your marketing strategy. We have already built the distribution infrastructure to take care of your needs. We have fast tracked the steps to get you up and running quickly with us. There is no investment in our business that is required of you. If we make a mistake running our business, you’ll never be required to pay for it.
We believe that we can be your best distribution partner and our sales representatives are reaching out to you to see if maybe the time is right for us to discuss a partnership with Orgill and how well we are prepared to help drive your success now and over the long term.
We are holding our Dealer Market in New Orleans February 20-22. Whether you are a new customer at that time, or still considering if Orgill may be part of your operation’s success, I want to invite you to join us there and see all that we have to offer. Meet our team. Learn from your peers in the industry. And please share your thoughts with me on how you feel we can continue to make Orgill better for you when you see me on the floor.
We wish you the best as you work through these next few months and stand ready to help you. You can learn more about us by clicking the ["Start Now" button.] If you aren’t already in touch with one of our sales representatives, please call us at 1-800-347-2860 ext. 5141 and we’ll get right to work with you. Lastly, if I can personally be helpful to you as you work through what is best for your business, don’t hesitate to contact me at [email protected].
