NPD Stat of the Week: multiple projects

STAT: Lawn and garden buyers may be working on multiple projects. On average, 6% of all purchases in which Lawn and Garden items were purchased, Tools, Paint or Lumber/Building Material were also purchased during the same trip.

Commentary: “During the past 12 months, many consumers focused their energy on their home, and leveraging both the desire to be active and beneficial interest rates. As a result, they embarked on an abundance of home improvement projects both outdoors and indoors,” said Joe Derochowski, Home Industry Advisor, The NPD Group.

Source: The NPD Group / Checkout, 12 months ending March 2021

The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.