NPD Stat of the Week: Look who’s buying lumber

STAT: This past year, the lumber and building material buyer was most likely to be age 55 or older, live in a household without children, and have an income over $100,000. They were also predominantly white, at 75% of industry buyers.

ANALYSIS: “Consumers age 55 and up were among the leading purchasers across the home Industry," said NPD's Joe Derochowski. "Home improvement projects were a way to keep active while at home, but they were also thinking about the future as they hit key life moments like empty-nesting and retirement.  Do they upsize, downsize, or remodel? Do they move to a different city? Do they buy a second home? The life-stage of the 55+ consumer primed them for home improvement projects that involve lumber and building materials.”

# # #

The NPD Group is a global information company offering data, industry expertise, and prescriptive analytics. NPD’s Checkout provides receipt-based information on in-store and e-commerce purchases from over 150,000 actively engaged buyers, the largest omnichannel panel focused on general merchandise and foodservice.