HBSDealer embarked on this mission in 2020 with a virtual event, and it has since flourished. This event has created a space to celebrate women while also providing insight and education. HBSDealer magazine continues the mission year-round where we highlight the story of a remarkable woman in the industry, sharing personal and inspirational narratives.
As I pen this editorial, I find myself reflecting on my own journey in this industry which began in the year 2000. I remember the days of “Booth Babes,” when exhibitors at industry events hired beautiful models to attract traffic — an outdated practice thankfully consigned to history.
However, the journey for women in the industry remains challenging. Whether juggling the responsibilities of parenthood or caregiving, women are expected to excel in all aspects of their lives. It is a daunting task, but one that many women undertake with grace and determination.
My hope is that this event, much like Caitlin Clark's impact on Women's Basketball, inspires women in our industry — allowing us to not only see it but become it. Go Hawks!!
I look forward to reading your nominations soon.