Zep heats up drain care market

Atlanta-based Zep introduced Liquid Heat Drain Opener into the nearly $300 million U.S. drain care market.

Zep says Liquid Heat is formulated with twice the active ingredients of the company’s 10 Minute Hair Club Removal Gel.

It’s formulated to melt away soap scum, hair and other buildup while being safe for pipes and septic systems.

“Liquid Heat Drain Opener addresses the needs of customers who are looking for a stronger, faster, single dose product,” said Joe Seladi, group president of Zep Inc.