Wolf Home Products reinvents its look

Wolf Home Products has unveiled its new look after completing its rebranding effort, which includes a new logo.

The signature "howling wolf" silhouette is still intact, but now with a cleaner design and a more dominant "W." According to the company, the wolf represents the company's commitment to independence (and independent building materials dealers).

According to Wolf president and CEO Craig Danielson, the new logo captures the company’s innovation and forward-looking spirit.  The rebranding will also continue to boost Wolf’s profile among contractors and homeowners, who have fueled the company’s recent growth.

“Wolf has successfully established itself as a leading supplier of American-made products available through independent dealers. Our Wolf-branded product lines have enabled us to rapidly expand our geographical footprint,” Danielson said. “This is the ideal time to introduce a new look-and-feel that represents the spirit of a company on the move.”

This is the first rebranding the company has gone through in some time, and also the most extensive in decades.

The rebranding effort is the company’s first in years and the most extensive in decades. Soon, there will also be new product packaging, sales materials, a new company website, displays and much more.

Wolf Home Products delivers Wolf-branded lines and other high-quality cabinetry and building materials to more than 4,000 dealers. Its history goes back to 1843.