Wayfair reveals its hot products
Wayfair isn’t your classic home improvement store, but there are similarities. Consider the Boston, Massachusetts-based retailer’s description of itself: “an online destination for all things home.”
That’s how a lot of upstart digital companies describe themselves. But Wayfair is more successful selling its things than others are — $3.14 billion in net revenue for the 12 months ended Sept. 30. And it’s growth rate is impressive — the company reported a 52% increase year-over-year in direct retail gross sales for the five-day shopping period of Thanksgiving Day through Cyber Monday.
Seasonal products — including wreaths, trees and ornaments — led the sales charge. But other top sellers were TV stands, which sold at a rate of one every 19 seconds on Cyber Monday. Rugs, mattresses and outdoor furnishings also experienced strong growth, the company said.
“The holiday shopping weekend is always a busy time for Wayfair, as our customers take advantage of outstanding deals on furnishings and décor across the site,” said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. “In addition to shopping for seasonal items, our customers are also preparing their homes for holiday entertaining and hosting guests, buying across a wide range of categories covering all things home."
