Video: PPG reveals its 2017 Color of the Year
PPG Paints has unveiled its 2017 Color of the Year a little early this time, a move meant to deliver color trends information to customers, contractors, architects and designers when it matters to them.
"As you know, professionals are specifying 2017 projects far in advance and often request color trends ahead of the upcoming year, so we listened," said spokesperson Jamie Altman in a statement.
The color is Violet Verbena, a grayish purple that has a chameleon-like ability to adapt to its environment and complement a variety of design aesthetics.
“Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world,” said Dee Schlotter, senior color marketing manager, PPG. “Purple was unanimously selected as the 2017 Color of the Year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments.”
Schlotter cited a new era of consumer mindsets as part of the reason that the PPG Paints brand selected Violet Verbena as the hottest color for 2017. These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces and living spaces, she said.
“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.
Harkening to the bohemian, gypset (gypsy-jetset) consumer lifestyle, as well as the trend toward being "mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration," she said. “Consumers are drawn to the galactic dark colors that combine deep purples, blues and grays to create an intriguing futuristic vibe."
Additionally, PPG has created four global color trend stories for 2017, which center on the theme of Pendulum: earth, water, fire and air. For the first time, the PPG Paints brand includes its Color of the Year in all of its trend themes.
