Valspar expands Pro Paint Program at Lowe's

Minneapolis-based The Valspar Corp. says it expanded its retail paint program with Lowe's, tailoring it to the needs of the professional painter.

The effort brings a line of Valspar Pro and dedicated in-store service to more than 1,700 Lowe’s retail locations, according to the manufacturer's announcement. 

“We believe this program at Lowe’s provides a compelling alternative to stand-alone paint stores by delivering quality professional paint products at an everyday low price with the added convenience of one-stop shopping,” said Howard Heckes, Valspar's senior VP global consumer. 

The program includes a comprehensive lineup of Valspar-branded professional-grade products in multiple formulations and finishes that simplifies paint selection, while delivering on the durability and performance requirements of professional painters.

Valspar says it relied on input from pros as it expanded in-store support through custom tinting and color matching services, small batch mixing as well as direct shipping, volume and value pricing. 

The Valspar Pro program represents a substantial growth opportunity for Valspar as the professional paint business represents more than half of the U.S. architectural paint market, Valspar said. The program is also supported by a new mobile Web application at Valsparpro.com that provides essential information and application advice on various formulations and finishes. 

Valspar Pro officially launched in Lowe’s stores March 25 and features the “Pro Challenge,” a series of more than 300 events taking place in various Lowe’s retail locations throughout the U.S.