True Value’s endcap parade

Snapshots of merchandising ideas from the co-op’s 2017 Spring Reunion in Anaheim, Calif.

The art and science of the endcap was on full display at the Spring Reunion in Anaheim, Calif. Three keys to success: 1) Avoid too many SKUs; 2) avoid too few SKUs; and 3) tell a story to the shopper. “It’s a great way to build basket,” said Heath Ashenfelter, VP and chief merchandise officer.