Tripp Smith named VP sales at EarthTronics

Muskegon, Michigan-based energy-efficient lighting company EarthTronics has named Tripp Smith to the post of VP sales. Smith brings over 30 years of lighting experience to bear on his new role, in which he will be charged with increasing sales opportunities and profit, as well as expanding market share in North America.

Over 22 years of his career were spent at GE Lighting, where he performed in various sales and leadership capacities in the company's retail and commercial lighting businesses.

“Tripp has consistently demonstrated an ability for forward-thinking that produces strong, sustainable sales results, while driving top- and bottom-line benefits throughout his career,” said Kevin Youngquist, EVP North America. “His expertise will be very important to EarthTronics as we continue to create and deliver energy efficient lighting solutions for our distributors, retailers and customers.”

His resume also includes stints at Philips Lighting, Osram Sylvania Lighting, Lithonia Lighting and Feit Electric.