Tractor Supply partners with Microsoft
Looking to build on its ONETractor strategy, but remain elastic with rapidly-changing technology, Tractor Supply has formed a new partnership with tech giant Microsoft.
Tractor Supply Company said that it has selected Microsoft as its preferred and strategic cloud provider to support technology architecture and modernization for the company’s ecommerce website and enterprise analytics platform.
The agreement supports Tractor Supply’s ONETractor strategy of leveraging physical and digital assets to deliver personalized, convenient shopping experiences anytime, anywhere and in any way customers choose, the Brentwood, Tenn.-based retailer said.
“As Tractor Supply is committed to providing legendary service to our customers, this partnership with Microsoft to enhance our analytics platform will deliver insights that help us better understand our customers, while offering products and services that truly meet their needs,” said Rob Mills, Tractor Supply’s executive vice president, chief technology, digital commerce and strategy officer. “We believe that this collaboration with Microsoft will help us drive innovation and stay nimble when responding to market changes and our customers’ ever-evolving needs.”
As part of the agreement, Tractor Supply will leverage cloud solutions, including Microsoft Azure and Microsoft Office 365, for enterprise initiatives supporting both the in-store and digital experience.
The analytics engine will provide better insights and enable deeper personalization to tailor the customer’s shopping experience. It will also create business intelligence to drive enterprise-wide analytics to support the company’s ONETractor strategy.
“Organizations like Tractor Supply Company add value for customers by integrating their solutions with Microsoft Azure,” said Keith Mercier, general manager, WW Retail and Consumer Goods at Microsoft Corp. “By leveraging Microsoft cloud technologies, businesses can enable new capabilities to support their digital transformation.”
Tractor Supply has also selected Microsoft Azure to support the upgrade of its Ecommerce platform at TractorSupply.com. The company said that the Azure cloud solution will allow it to deploy workloads at scale while remaining elastic and agile to support changing demand.
Tractor Supply operates more than 1,800 stores in 49 states along with 176 small-box Petsense pet product stores in 26 states.
Tractor Supply Company said that it has selected Microsoft as its preferred and strategic cloud provider to support technology architecture and modernization for the company’s ecommerce website and enterprise analytics platform.
The agreement supports Tractor Supply’s ONETractor strategy of leveraging physical and digital assets to deliver personalized, convenient shopping experiences anytime, anywhere and in any way customers choose, the Brentwood, Tenn.-based retailer said.
“As Tractor Supply is committed to providing legendary service to our customers, this partnership with Microsoft to enhance our analytics platform will deliver insights that help us better understand our customers, while offering products and services that truly meet their needs,” said Rob Mills, Tractor Supply’s executive vice president, chief technology, digital commerce and strategy officer. “We believe that this collaboration with Microsoft will help us drive innovation and stay nimble when responding to market changes and our customers’ ever-evolving needs.”As part of the agreement, Tractor Supply will leverage cloud solutions, including Microsoft Azure and Microsoft Office 365, for enterprise initiatives supporting both the in-store and digital experience.
The analytics engine will provide better insights and enable deeper personalization to tailor the customer’s shopping experience. It will also create business intelligence to drive enterprise-wide analytics to support the company’s ONETractor strategy.
“Organizations like Tractor Supply Company add value for customers by integrating their solutions with Microsoft Azure,” said Keith Mercier, general manager, WW Retail and Consumer Goods at Microsoft Corp. “By leveraging Microsoft cloud technologies, businesses can enable new capabilities to support their digital transformation.”
Tractor Supply has also selected Microsoft Azure to support the upgrade of its Ecommerce platform at TractorSupply.com. The company said that the Azure cloud solution will allow it to deploy workloads at scale while remaining elastic and agile to support changing demand.
Tractor Supply operates more than 1,800 stores in 49 states along with 176 small-box Petsense pet product stores in 26 states.