Skip to main content

Tractor Supply expands same-day delivery to all stores

4/14/2020
Tractor Supply Company reported that it has expanded its partnership with Roadie to include all of its 1,863 U.S. locations, which will now offer same-day delivery.

The Brentwood, Tenn.-based company said the move makes it the nation’s first major general merchandise retailer to offer same-day delivery from 100% of its stores.

The expansion comes three years after Tractor Supply initially launched its partnership with Roadie, the delivery service with the nation’s largest local same-day footprint.

Originally, Tractor Supply had plans over the coming year to continue to increase the number of stores that offered Roadie as a delivery option. But given the escalation of the COVID-19 pandemic, the farm and ranch retailer said that its customers’ demand for delivery services "became even more pronounced."

Roadie and Tractor Supply worked to accelerate the ramp-up of same-day delivery in almost 80% of its stores, or an additional 1,462 locations, in less than three weeks.

Tractor Supply said it is now offering the promise of safety and convenience of same-day and next-day delivery on almost the entire inventory from its stores – nearly 15,000 items including livestock feed, dog food, power tools, tillers, riding lawn mowers, chicken coops and more.

“At Tractor Supply, we are committed to being the most dependable supplier of basic maintenance products for farm, ranch and rural customers,” said John Ordus, executive vice president, chief stores officer at Tractor Supply. “Now, more than ever before, our customers are depending on us to get them their essential goods in a timely manner so they can continue to take care of their families, homes, land, pets and animals.”

“It is incredibly exciting to be able to offer same-day delivery via Roadie at every Tractor Supply store,” Ordus added.

To schedule same-day delivery, Tractor Supply customers can choose “same-day delivery” while checking out on TractorSupply.com.

Roadie said that its on-the-way “crowdsourcing” model taps into unused capacity in passenger vehicles already on the road.

The strategy allows for same-day delivery to millions of customers nationwide, including in small cities and towns that many retailers struggle to reach. Roadie has more than 150,000 verified drivers and delivery vehicles, making it the largest local same-day delivery footprint in the nation while reaching 89% of U.S. households.

“Many national retailers struggle to reach rural customers. Everyone wants access to flexible, cost-effective delivery options – not just folks in major cities,” said Marc Gorlin, Founder and CEO of Roadie. “Not only did Tractor Supply need to ramp up service in almost exclusively rural markets, but in this crisis, they needed to do it in a matter of days, not months. Our model gives retailers almost unlimited scalability, whether they sell lawn equipment or llama feed.”

Founded in 2014, Roadie’s primary investors include The Home Depot and the UPS Strategic Enterprise Fund, among others.
X
This ad will auto-close in 10 seconds