Tractor Supply expands feed offering

Tractor Supply has announced it will begin offering select Purina and Nutrena brand feeds to its stores nationwide for the first time in early October.

These brands will complement Tractor Supply’s current offering of its own brands, DuMor and Producer's Pride.

"Throughout this recession, our customers have been placing greater emphasis on purchasing basic everyday products. In turn, we have maintained our commitment to understanding and fulfilling their needs by highlighting our consumable, usable and edible, or CUE, categories,” said Jim Wright, chairman and CEO. “We believe that providing a complete assortment of animal feeds and access to these well-recognized national brands will be very appealing to our customers and will help continue to drive traffic to our stores."

The company will carry 15 of Purina's most feeds, including Strategy, Equine Senior and Omolene equine feeds, and Layena poultry feeds; and five of Nutrena's best-selling horse feeds, including its SafeChoice and Life Design series.