Throwback Thursday: Now a word from Payless Cashways
The Dec. 12, 1983 issue of National Home Center News, the forerunner of HBSDealer, provided in-depth coverage of Kansas City-based Payless Cashways, a pioneer of the DIY home center retailing concept.
The special report included an examination of the retailer's marketing -- specifically, a television commercial in which a timid DIYer finds confidence in the aisles at Payless Cashways.
The cover story of the issue describes Payless Cashways as “a chain many competitors point to as being the toughest to do business against,” and “one of the forces in the home center industry.”
Alas, the company’s historic run ended with liquidation in 2001.