Therma-Tru Benchmark bolsters online resources

Maumee, Ohio--The Therma-Tru Benchmark brand, which specializes in pre-hung entry doors sold exclusively through Lowe’s, has introduced new online resources intended to help DIY homeowners select and install new entry doors.

A new website (thermatrubenchmark.com) coupled with recently launched social media profiles are geared to providing how-to information on measuring, installation and maintenance to better educate homeowners before purchase. For example, the updated Design Your Door tool intuitively guides homeowners through various door styles, design choices and finishes. After selecting the door, the homeowner receives a specifications summary that can be shared with a Lowe’s representative.

“While replacing the front door can instantly boost curb appeal, it’s a purchase most homeowners make only once,” said Jeff Kessler, vice president of retail sales and marketing at Therma-Tru Corp. “That means the selection process and installation are especially important.”

Therma-Tru Benchmark’s is expanding its social media presence through Facebook, Instagram, Houzz and Pinterest; the platforms will connect with customers to share design information and how-to tips. Rhonda Waggoner, retail channel marketing manager at Therma-Tru, said connecting with homeowners on social media “gives us another opportunity to provide helpful content and resources on topics that go beyond the door. We want to inspire homeowners to love their homes inside and out and that starts with making a great entrance.”