Stanley gets closer to The Home Depot
Stanley’s Fatmax brand will be sold at The Home Depot, not Lowe's.
Stanley, the iconic tool brand of Stanley Black & Decker, reported today that The Home Depot will be the channel exclusive home improvement retailer for its hand tools and storage products beginning in 2019. That means the family of products won't be available at Lowe's -- but they will continue to be found on the shelves of independent hardware stores.
The move includes sales of Stanley products both in The Home Depot stores and online. Also, The Home Depot will garner exclusivity -- among the big retail chains -- for the Stanley Fatmax product line. Stanley described the deal as one of the largest exclusivity partnerships in the tools and storage industry.
"This partnership with The Home Depot represents an exciting alignment that provides both pro and DIY consumers with unparalleled access to the world-class Stanley and Stanley Fatmax portfolios," said Jeff Ansell, executive vice president and president of global tools and storage for Stanley Black & Decker. "Joining the existing exclusivities of DeWalt Flexvolt cordless tools and DeWalt tools, the addition of Stanley and Stanley Fatmax enhances the robust offering of our brands to the loyal Home Depot customer."
Earlier today, Stanley Black & Decker reported third quarter net sales of $3.5 billion, a 4% increase from third quarter 2017 net sales of $3.4 billion. The company also reported third quarter net earnings declined 9.5% to $248.3 million from net earnings of $274.5 million for the same period last year.
The move includes sales of Stanley products both in The Home Depot stores and online. Also, The Home Depot will garner exclusivity -- among the big retail chains -- for the Stanley Fatmax product line. Stanley described the deal as one of the largest exclusivity partnerships in the tools and storage industry.
"This partnership with The Home Depot represents an exciting alignment that provides both pro and DIY consumers with unparalleled access to the world-class Stanley and Stanley Fatmax portfolios," said Jeff Ansell, executive vice president and president of global tools and storage for Stanley Black & Decker. "Joining the existing exclusivities of DeWalt Flexvolt cordless tools and DeWalt tools, the addition of Stanley and Stanley Fatmax enhances the robust offering of our brands to the loyal Home Depot customer."
"We strive every day to be No. 1 for providing intuitive products and shopping experiences for our customers," said Jeanine Huebner, senior vice president of hardlines for The Home Depot. "We firmly believe that by focusing on product, innovation and brand, we will create the best-in-class value proposition for our home improvement and Pro customers."
Based in New Britain, Conn., Stanley produces a large variety of hand tools including tape rules, knives, blades, hand saws, screwdrivers, plastic storage, and accessories in multiple manufacturing locations in North America.
Earlier today, Stanley Black & Decker reported third quarter net sales of $3.5 billion, a 4% increase from third quarter 2017 net sales of $3.4 billion. The company also reported third quarter net earnings declined 9.5% to $248.3 million from net earnings of $274.5 million for the same period last year.
