Skilsaw unveils new brand identity

Mt. Prospect, Illinois-based Skilsaw Power Tools has rebranded itself with a new logo and the introduction of two new direct drive Sidewinder circular saws.

The new brand identity draws on the company's heritage as the inventor of the circular saw in 1924: the logo design features an iconic "diamond knockout" from a worm drive saw blade.

"We spent a considerable amount of time in the field talking with professionals to learn more about what drives them and how to improve our brand and products to better meet their needs," said Roger Amrol, president. "The over-arching message was that tradesmen are passionate about the work they do, and they rely on their Skilsaws to help them meet challenges on the job. Ultimately, there's a need among trades for a line of saws that are as hard-working and reliable as our legendary worm drives."

As for the new product releases, there's the SPT67WM-22 with magnesium guards, foot and motor housing and SPT67WL-22 resin housing saw. The new model, the company claims, is the only all-magnesium circular saw on the market, making for added strength and jobsite durability.

"This new generation of Skilsaws will inspire and empower our pro users throughout their career," said Nancy Struijk, product manager, circular saws. "From the rugged magnesium motor housing inspired by our worm drive to our unique Dual-Field motor made specifically for saws these new circular saws will help users optimize their productivity on the jobsite."