Sears equips store associates with iPads, iPod Touch devices

Sears Holdings has begun the staged rollout of Apple iPads and Apple iPod Touch devices, starting with nearly 450 stores nationwide. The move is designed to enhance the relationship between customers and associates, while improving the overall in-store shopping experience, Sears said. 

"Leveraging wireless access and mobile technology and putting new tools into the hands of our associates and customers is another step toward becoming a truly integrated retailer," said Deidra Merriwether, senior VP and president of Retail Services, Sears.

The devices and their applications will immediately help associates improve customer service and create a more personalized shopping experience, according to Sears. Associates will be able to help customers check available inventory, order products online, access product information and videos, and utilize enhanced purchasing tools to buy products they want.

The rollout is being significantly supported by the company's Information and Technology Group. 

"We are upgrading the entire network and technology infrastructures, including enhanced wireless coverage, to provide our customers with free Wi-Fi access," said Keith Sherwell, senior VP and CIO. "This will provide our associates with innovative tools and applications to support our customers at the highest levels of personal engagement, while also offering customers a uniquely rich, integrated retail experience."