Rona receives award for its life cycle approach

Canadian distributor and retailer Rona was recognized by the National Assembly in Quebec City for its environmental initiatives. The retailer was honored as a “Large enterprise which has instituted a sustainable development program." Rona was one of 13 winners selected by an independent jury to receive the highest environmental distinction bestowed in Quebec.

According to the retailer, Rona was recognized for its initiatives based on the life cycle approach, including the introduction of the Rona ECO line of products in store. Rona ECO products were selected in partnership with the International Chair in Life Cycle Analysis at the Ecole Polytechnique de Montreal.

“This award is acknowledgement of the commitment our teams have shown in helping our customers adopt more environmentally responsible behaviour,” said Claude Bernier, Rona executive VP marketing and customer innovation. “We are tremendously proud to have our efforts recognized, and we are encouraged to continue implementing fundamental programs aimed at improving the environment.”