Rona adds to its ECO line
Boucherville, Quebec-based Rona has announced that it is adding 40 new products to its Rona ECO line, bringing the count to 47 products available. These products are selected in partnership with the International Chair in Life Cycle Assessment.
The new Rona ECO products are:
• Moldings (10 products) • Electric tool accessories: circular saw blades, router bits, hole cutters, mandrels and reciprocating saw blades • Recycling bin (6, 16, 12 and 22 gallons) • Touch-screen thermostat • Manual lawn mower • Torrefied wood rain barrel • Torrefied wood domestic composter • Lawn, kitchen garden and flower border maintenance kits • BTK organic insecticide • Nematodes (insecticide) • Vegetable fertilizer duo • Algae-based fertilizer (650 ml and 500 g) • Flower and plant pots made from coco fibre (5 sizes) • Outdoor garbage bags (40 and 100 units) • Neutral floor cleanser (4 L and 945 ml) • Toilet bowl cleanser • Dish soap (2 sizes: 4 L and 945 ml) • Dishwasher gel • Laundry soap
Rona has put up signs in its stores to help shoppers find products and let them know why they have been added to the ECO line.
“We know that Canadians want products that are more respectful of the environment, but they don’t want to have to pay a lot more than they pay for regular products. That’s why Rona ECO products are priced just like regular products,” said Normand Dumont, Rona executive VP merchandising. “Ultimately, we want to help Canadians adopt responsible consumption habits, and at the same time encourage them to buy from a Canadian company. Because after all, sustainable development also means economic sustainability.”
“RONA sets a great example in the retail and distribution industry. It’s actually the first retailer to include life cycle assessment in its eco-responsible product selection process,” said Edouard Clement, technical director of the International Chair in Life Cycle Assessment.
In addition, Rona is launching a recycling program for tool blades and accessories and alkaline and rechargeable batteries. Consumers who bring back used Rona ECO tool blades will receive a discount on a new blade or accessory of the same brand.
Besides the company’s ECO products, Rona has also identified more than 700 environmentally friendly products, which have also been selected in partnership with the International Chair in Life Cycle Assessment.