Rockler announces alliance with CustomMade Ventures
Medina, Minn.-based Rockler Woodworking and Hardware, a leading manufacturer of specialty hardware, tools, lumber and woodworking products, announced a strategic alliance with Boston-based CustomMade Ventures.
CustomMade operates Custommade.com, an online marketplace that connects consumers with custom woodworkers.
The partnership aims to create greater interest in custom woodwork and support growth of small business, the company said.
“We’re thrilled to now provide a cost-effective and turn-key marketing solution to our customers: makers of fine furniture, cabinetry and woodcrafts,” explained Scott Ekman, VP marketing at Rockler Woodworking and Hardware. “This new partnership will give woodworkers access to more than 750,000 consumers shopping for custom-made wood products,” he said.
