Readers Respond: Pokemon Go, or no?

Earlier this week, we asked our readers to weigh in on the Pokemon Go craze that's sweeping the nation.

With more people out and about (and, in theory, visiting more businesses), is this something that can benefit a retailer's bottom line?

Of the four possible choices, it seems that the largest share of HBSDealer readers aren't impressed with the phenomenon. As many as 38% said "this fad will fade in a week."

However, if you combine the remaining three choices -- all of which point to a "yes," with various caveats -- it seems as though the majority of respondents overall believe there's something to this whole Pokemon thing.

Here are the rest of the results:

Yes. It's a great opportunity to sell flashlights to Pokemon hunters: 19%

Yes. Retailers can learn from the app's success breeding loyalty: 14%

Yes. Both of the above: 29%



There's still time to vote. Take our poll here.